Something new that the Ben and Jerrys instagram posted about this week was their new podcast that they are creating with a few different teams such as the “Who We Are” Project which is a chronicle of racism in American, as well as “Vox Media” a media company that specializes in story telling. I think that the creation of a podcast like this allows consumers to connect with the company again on a deeper level than just buying their product. I know that Ben and Jerrys care far more about the message that they are trying to convey, but speaking out for minorities and trying to use their voice to educate people does have an influence on whether people want to buy their product or not. This can be seen with the recent Goya scandal, when the company Goya showed public support for Donald Trump. This message made some people really want to go out and support Goya and it made other more conscious of their decisions to avoid the Goya brand. I am interested to listen to this Podcast as another platform to follow the brand through.
