This week was election week which as I have been following Ben and Jerrys they have been posting a lot of election related things. This week with the exception of Halloween they posted nothing but political related matter pertaining to the campaign. Starting with halloween, Ben and Jerrys posted on their instagram a video promoting a part of their website called the “flavor graveyard.” This is an interactive part of the website in which you can go through all of their failed or retired flavors, see what their descriptions were as well as how long they were on the shelves for. I found myself clicking through this part of the website in my free time for fun, it was very engaging and interesting for both adult consumers as well as younger kids.
Its clear that Ben and Jerrys takes a very strong political stance especially with this election and this week they posted countdowns as well as voter information. I think that these are important things for a company as large as Ben and Jerrys to post about to inform and educate. The day before election day they posted a couple commonly asked questions about the election day process that emphasized your rights as a voter that people may not have known otherwise.
