Blog Proj #3

This week I looked at a different form of Ben and Jerrys social media, I looked through and focused on their Tik Tok. Tik Tok is a form of social that is very popular among young adults. Ben and Jerrys uses this platform in order to reach younger audiences. This week they posted a tik tok showing how they make the chunks that go into their half baked ice cream, one of their most popular ice creams. They filmed this video through the perspective of the ice cream which I though was a fun and playful way to interact with their consumers. They also posted a video of their new cinnamon bites, they started the video with a question to draw people in then they took some cool shots to announce the new product. This is a useful way to tell people that a new product has hit the selves that they otherwise might not have known about, by posting this video they created a desire within people to try the new product.