This week was election week which as I have been following Ben and Jerrys they have been posting a lot of election related things. This week with the exception of Halloween they posted nothing but political related matter pertaining to the campaign. Starting with halloween, Ben and Jerrys posted on their instagram a video promoting … [Read more…]
As we near election day Ben and Jerrys have continued to post more and more about the election in order to educate people on the importance of voting, how to vote and also the current issue we are facing as a nation. They have also been posting more light hearted things as well including things … [Read more…]
This week Ben and Jerrys has been ramping up with their interaction on instagram, they typically only post 1-2 times a week but this week they posted upwards of 6 times. This week one of the first things they posted was a picture sent in from a consumer of a pint with a view on … [Read more…]
This week I noticed that Ben and Jerrys has been more active on their social media that targets younger audiences such as Tik Tok, they posted two new videos this week about up cycling empty pints and turning them into different things you can use around the house like a little bird feeder. I think … [Read more…]
Something I’ve noticed is that Ben and Jerrys posts a lot of political posts, which in my opinion is not a bad things and makes me more inclined to buy their product, which is how I’m sure other people feel. I also know that because of politics this would cause a lot of people to … [Read more…]
I’ve realized over the last four weeks of watching the Ben and Jerrys social media that they are not afraid to comment on the social climate that we are experiencing right now. Today they posted a reminder that registration to vote is closing soon in most states, with this post they provided a link to … [Read more…]
Something new that the Ben and Jerrys instagram posted about this week was their new podcast that they are creating with a few different teams such as the “Who We Are” Project which is a chronicle of racism in American, as well as “Vox Media” a media company that specializes in story telling. I think … [Read more…]
The company I have decided to follow through this project is Ben and Jerrys, they keep up with consumers on many different platforms such as Instagram, Facebook, Tik Tok and others. The first things I have noticed after scrolling through Ben and Jerrys social media is their voice on current issue. Often times companies shy … [Read more…]
